Tại sao cần kịch bản content marketing

244 Comments / Cafe Marketing, Facebook Ads / By

Theo như mình biết thì hầu hết các bạn chạy quảng cáo facebook viết bài quảng cáo (content marketing) rất là ngẫu hứng. Không hề có một kịch bản content marketing cụ thể. Các bạn thấy nội dung nào đó hay thì viết luôn thành bài rồi chạy quảng cáo.

Khi chạy quảng cáo với content ngẫu hứng như vậy thì kết quả có thể sẽ không bền vững. Có thời điểm chiến dịch chạy bài content đó có thể tốt. Cũng có thời điểm bài content đó sẽ chạy không ra kết quả gì.

Theo kinh nghiệm của mình thì trước khi chạy quảng cáo các bạn cần có kịch bản content marketing. Vì mỗi đối tượng khác nhau lại cần một nội dung khác nhau. Vì thế chúng ta cần xác định trước để có thể có những bài content hay nhất.

Content marketing là gì?

Content Marketing là hoạt động tạo ra, quản lý và phân phối những nội dung có giá trị, liên quan trong lĩnh vực của doanh nghiệp đến đối tượng mục tiêu.

Kịch bản content marketing:

Là bảng nội dung content xuyên suốt cho 1 chiến dịch từ cách tiếp cận đến thúc đẩy khách hàng hành động.

Như iViet của mình, kịch bản content gồm 4 nội dung:

  • See : Tiếp cận
  • Think : Chia sẻ thông tin
  • Do : Thúc đẩy hành động (CTA)
  • Care : Chăm sóc

Kịch bản content marketing của bạn gồm những phần nào. Hãy chia sẻ để mọi người cùng biết và tham khảo nhé.

Video hướng dẫn chi tiết :

Đây là 1 trong những kinh nghiệm nhỏ trong chạy quảng cáo với ngân sách hàng trăm tỷ đồng của iViet cho nhiều lĩnh vực khác nhau như bất động sản, giáo dục, thời trang, sức khoẻ, bán lẻ…

Bạn có thể học thêm trọn bộ 194 bí kíp tại đây: http://bit.ly/2TqLHaE

– Trọn bộ 194 bí kíp Google, Facebook giá gốc 2680k => Chỉ còn 699k

– Tặng Voucher quảng cáo Google trị giá 1.350k (Lớn hơn phí trọn bộ khoá Google + Facebook)

– Tặng quy trình quảng cáo Google, Facebook độc quyền của iViet – Đối tác cao cấp Google.

– Được tham gia group kín Facebook, Zalo để nhận hỗ trợ, cập nhật kỹ năng mới nhất.

Đăng ký trọn bộ khoá học online “Truyền nghề Google, Facebook từ A-Z” và nhận quà tặng: http://bit.ly/2TqLHaE

Bạn thấy video này hữu ích thì hãy chia sẻ tới những người bạn của mình nhé. Họ sẽ vô cùng biết ơn bạn vì bạn đã giúp họ tiết kiệm tiền và kinh doanh hiệu quả hơn.

Kênh Youtube: https://youtube.com/iViet

Fanpage: https://www.facebook.com/iviet.vn/

Khoá học online:https://onlinel.iviet.vn/

Website: https://iviet.vn/, iviet.edu.vn

Dịch vụ Google: https://iviet.vn/dich-vu-google/

Dịch vụ Facebook: https://iviet.vn/dich-vu-facebook/

Chúc các bạn thành công!

#kịch bản content marketing

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